Frito Lay Do Us A Flavor Contest Flavor submissions - Killian Yates
13 Lay’s® Flavor Submissions by Killian Yates
Originally submitted to the Lay’s “Do Us a Flavor” contest. Compiled here for marketing creativity portfolio purposes.
Date Published: April 18, 2025
1. Bean Dip
- Refried beans
- Salt
- Jalapeño
I grew up in the Pepsi Town of Athens, Ohio playing football with Joey Burrow. The story behind this flavor goes back to when I worked as a Frito-Lay detailer in Portland. While trying to pick boxes off a high shelf, I accidentally pulled down a box full of bean dip jars and tore my shoulder. I need a job again—this time in marketing, please.
2. Rolling Cheese Wheel Box Derby Race
- Mozzarella
- Provolone
- American cheese
- Cheddar
- Blue cheese
This flavor idea is a chaotic blend of cheeses rolled into a derby race event. Think TV commercial with Chester Cheetah giving a competitor the “cheesy cheese wheel boost.” A party pack of shredded cheese in chip form for fun lovers and foodies alike.
3. Salted & Unsalted Butter
- Butter
- Salt
This is the chip equivalent of asking why we haven’t already made “butter” chips. Think Himalayan salt caves, NFL linemen in cow suits, and a longhorn WR crashing into a buttery end zone. One bag salted, one unsalted—because options matter.
4. Clamato
- Clam
- Tomato
- Tobacco
This is a party chip for the bold. Perfect with a beer, set out in a bar or at a tailgate. Serve thick and crunchy like croutons. Not saying you gotta license tobacco—but you already have the ingredients. Just channel your own culinary chaos.
5. PB&J
- Peanut butter
- Jelly
This one’s for the kids and nostalgia crowd. Social media polls on the perfect PB:J ratio, product placement for peanut butter brands, maybe a coupon pad on the end cap. Grandma's cookies meets chip aisle innovation.
6. Apple Cinnamon Oatmeal
- Apple
- Cinnamon
- Oats
- Honey
- Brown sugar
So realistic, it tastes like someone freeze-dried overcooked microwave oats and crisped them into a chip. Feels like oatmeal rolling across your tongue—except it's crunchy and snackable. Pair with Quaker for a cross-launch promo.
7. Georgia Boiled Peanut
- Peanut
- Salt
This one is for the South. When you taste it, you’re transported to a Chevron in Savannah. Get that boiled peanut flavor into a crunchy chip—nobody’s done it yet. Vivid, sweaty, humid nostalgia in a bag.
8. Spam Musubi
- Flat fortune cookies
- Spam
This chip leans hard into Golden Gate-style seaweed-tasting fortune cookies and pairs them with Spam. If you’ve been to Hawaii, you already know it’ll fly off shelves at SpamFest. Funky. Strange. Addictive.
9. Nathan’s Gym Socks
- Socks
- Steroids
I don’t know why I like this flavor, but I’d expect it on “Nathan For You.” For answers, ask Nathan.
10. CHILITO Chips
- Funyuns
- Chili
- Cheese
Inspired by Skyline Chili. This is a chili-on-a-chip concept starting with a Funyun base. If people see chili spaghetti on a chip bag, they’re buying it out of curiosity alone. “How’d they get that into a chip?”
11. Holiday Hot Chocolate
- Marshmallow
- Coco
Launched in summer for irony. Tiny chips shaped and wrinkled like you’re inside a hot cocoa mug. Some chips are marshmallow-flavored, others chocolate. Thick, thin, whimsical. Not your basic holiday snack.
12. Eggs Benedict in a Bag
- Hollandaise powder
- Egg powder
- Butter powder
- Lime powder
- Liquid smoke
This one is based on survival food logic. I’ve had enough powdered eggs in MREs to know what works. Combine everything into a ruffle or yellow mini chip. Creamy, powdery, and weirdly accurate to brunch vibes.
13. Taco in a Bag
- Doritos
- Fritos
- Sour cream
- Cheese
- Tomatoes
Southeast Ohio staple. Concession-stand culture in chip form. We ate this at school, at games, and everywhere in between. Doritos + sloppy Joe + toppings = the flavor of local resilience and budget-friendly lunches.
All concepts and flavor ideas by Killian Yates. Originally submitted to Frito-Lay in October and November 2024.
Contact: [REDACTED]